My product challenged many conventions that are found in Christmas music videos. First , most Christmas music videos use snow or are filmed in a snowy area. As I filmed my video in Florida, there was no snow to incorporate in the video . Instead of snow I went a different route and filmed in front of decorated palm trees and showed my true Floridian Christmas spirit. Another way my product challenged the conventions was most Christmas music videos include back up dancers and all out costumes. My music video was completely the opposite of this as everyone was dressed festive but simpl e . T here were a lso only a few actors that told a story instead of having the commotion of dancing in the back. As my product challenged conventions it also used some as well. For example, many Christmas videos include bright lighting and festive accessories . I wore a Santa hat and a festive shirt and filmed the entire video around lit trees and decorated homes. Even though there were not as ...
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